Career advice I got as a GTM leader that didn’t help. Some things sound smart… until you realize they don’t hold up in the real world of B2B tech. Here’s a few I’ve unlearned over the years: 1️⃣ “You need to specialize to be a great marketer.” Nope. Today’s best marketers are strategic generalists - they understand content, performance, product, revops, brand, and how it all ties to revenue. 2️⃣ “You can’t argue with the sales team.” Please do. A little friction between sales and marketing is healthy. If you’re both aligned on the customer, good debates lead to better outcomes. 3️⃣ “You don’t need industry expertise.” Only if you want to stay average. The best GTM leaders deeply understand the problems, language, and market of their industry. 4️⃣ “GTM is about marketing, sales, Customer Success. Product is separate.” That’s a recipe for disconnection. GTM = how you bring your product to market. If product isn’t at the table, you’re missing the point. 5️⃣ “If you build a great product, they will come.” Wishful thinking. Without a sharp positioning, clear ICP, and buyer-driven motion, your “great” product will be the best-kept secret in tech. 6️⃣ “Just copy what worked at [insert unicorn here].” Your company, market, and buyers are different. Playbooks ≠ plug & play. Diagnose first, design second. 7️⃣ “You can’t learn GTM without a big company background.” Most of the best GTM know-how is forged in chaos: building from zero, iterating fast, and making mistakes in the wild. Fancy titles don’t teach grit. What’s some popular advice you’ve unlearned?